Ctrack & Optix Co-Branding & Activation Design

client

Ctrack South Africa & Optix

service name

Co-Branding Guidelines, Activation Assets, and Marketing Material Design

01.

Intro of case

Ctrack and Optix, two distinct yet complementary brands in the telematics and video intelligence space, entered a formal partnership to deliver an integrated fleet and camera solution across Africa and the Middle East.

The challenge was to strategically align both brands in public-facing materials and activations, while:
• Preserving individual brand authority (Ctrack as platform leader, Optix as camera specialist).
• Ensuring consistent logo usage and brand hierarchy in all joint communications.
• Designing activation-ready materials for product rollouts, signage, and stand displays.
• Enabling both internal teams and external partners to execute co-branded campaigns confidently and consistently.

02.

Solution

Social Perfection developed a comprehensive co-branding system, supported by tailored marketing and activation materials.

Co-Branding Guidelines:
• Defined logo lockup rules, clear hierarchy and usage conditions (lead vs. equal partner).
• Outlined approved logo sizes, spacing, alignment and colour combinations.
• Included use cases for print, digital, uniforms, vehicle decals and signage.

Activation Branding: Camera + Stand Displays:
• Designed co-branded stand displays used in product activations, trade shows and regional launch events.
• Created camera-specific branding elements to hero the joint offering -- combining visibility and security messaging
("The Power to Predict with Eyes on the Road").
• Ensured modular design so activations could scale for various environments.

Marketing Collateral Development:
Developed a full suite of co-branded brochures, flyers and product one-pagers:
• Use-case driven: public safety, logistics, cold chain
• Camera hardware and AI analytics integration
• Value proposition of combining Ctrack's platform with Optix's visual intelligence
• Templates were designed to be reusable and editable for various regional sales teams.

03.

Main result

The partnership launched with a confident, credible joint presence, backed by professional assets and brand clarity. Sales and marketing teams across regions could deploy activation kits and collateral immediately. The brand experience reinforced trust and technological synergy, helping establish a strong foundation for growth in new markets.

Ctrack – Co-Branding Guidelines and Activation for Ctrack + Optix

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