Ctrack Corporate Merchandise & Clothing Design Case Study

client

Ctrack South Africa

service name

Internal Brand Catalogue for Clothing and Collateral

01.

Intro of case

As part of its broader culture transformation, Ctrack wanted to empower employees to represent the brand proudly — not only at external events but also within everyday workplace environments. The brand team needed a cohesive, high-quality merchandise and collateral solution that would reflect the Ctrack identity while remaining affordable and accessible across regions.

A blue notebook is held up against a clear sky. Below, a blue pen lies diagonally with a green squiggle. A coffee mug with flowing colors has text about caffeine.

02.

Solution

Social Perfection developed a branded merchandise and clothing catalogue that made it easy for internal teams and regional managers to access and deploy the Ctrack brand across all levels of the organisation.

Clothing Range Development: Sourced and curated a full Ctrack-branded apparel line, including golf shirts, jackets, caps and softshells -- balancing durability, comfort and affordability. Ensured every item was aligned to CI, with consistent logo placement, colour use and embroidery standards.

Collateral and Branded Item Sourcing:
• Branded notebooks
• Custom pens
• Reusable bottles
• Desktop items for campaigns

Ensured all items reflected a balance of practicality, quality and visual consistency.

Catalogue Design and Packaging: Compiled the full offering into a professionally designed internal catalogue, formatted for easy use across departments and regions.

Catalogue includes:
• Visual previews
• Item descriptions
• Branding guidelines for application consistency
• Created guidelines for ordering and supplier fulfilment, streamlining internal processes.

03.

Main result

Internal teams were equipped with high-quality branded gear, reinforcing a shared sense of culture and visual consistency. The catalogue became a core enabler of internal brand engagement, supporting onboarding, activations, gifting and recognition programs. The streamlined offering ensured cost-efficiency while maintaining brand credibility — especially important for regional teams managing their own budgets.

Ctrack – Internal Brand Collateral and Clothing Catalogue

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